About Your Team

Your Pros, Ready To Help You

Kristi Hagen

Kristi Hagen

Founder & CEO

Since the early 2000s Kristi has been a pro-active student, teacher, editor and curator of all things search-related! For 2 decades she has shone the light on what works and what is hype. A data geek to her core, Kristi questions everything until she sees actual results in real-time in the real world! Kristi leads the KristiJane team with a tireless drive to show measurable results to clients that stand both the test of time and changes in the search engines! Sitting on the cutting edge of search she was the Chief Editor for Search Engine News (SEN) for over a decade she was personally responsible for over 120 issues of SEN. Kristi lead and organized Certified Professional Training Courses since 2006 on topics ranging from Local Search to Master’s Level SEO Strategies. With an eye for customer care and a passion for growing businesses, Kristi is the one you want focused on your business!

Wes Straub

Wes Straub

Director of User Experience & Branding

Wes is KristiJane’s Director of User Experience & Branding, and prides himself on creating and designing intuitive and efficient user-focused experiences that allow customers to easily engage with the client’s brand truth, essence and story. With over two decades working in the digital realm, he has designed immersive user experiences for clients across an array of industries, while also having led the charge for major brand development projects. His ability to map out the smoothest, most logical path to conversions is unmatched, and ultimately drives real results for any client he works with. Wes is the guy you want deep diving into your website and brand experience because when it comes to results – there is no one better!

Matt Summers

Matt Summers

Director of Web Development

Originally a C, C++, and C# programmer Matt knows the value of technical agility balanced with exacting site structure and technical SEO to our client’s online businesses. From simple CMS systems to complex e-commerce development projects Matt brings his experience and expertise to lead our development team in creating some of the fastest and best-performing sites online today. He brings decades of experience to the table that have included everything from small local businesses to massive e-commerce websites that include hundreds of thousands of products. We have yet to see a technical challenge Matt can’t overcome and our clients love him! Or as one client put it… “Matt is amazing!!!!!!! He saved so many hours of work (and tears) by taking this project out of my hands and giving us such brilliantly executed solutions. I can’t ever thank you enough. The KJ team is amazing.” – Kendal Rudolph, COO of Todoos.com

Heather Sams

Heather Sams

Executive Leadership and Team Development Trainer

Heather got her first taste of leadership at 17 when she joined the US Army, served for over 12 years and continues to work within the US government today. She has spent nearly 30 years developing as a leader and coaching and mentoring other leaders. Heather has developed award winning internal leadership development teams for large organizations as well as coached and mentored 100’s of leaders and executives at all different stages of their careers. Known as the ‘fixer’, Heather has a passion for helping companies develop their organizational culture and develop authentic leaders that are committed to their company’s vision.

Kate Barlow

Kate Barlow

Website Auditor & SEO

Your site not delivering results? Give it to Kate and she will find out why and fix it! Or maybe you’ve experienced a traffic drop and want a clear list of actionable items to know exactly where to go from here. Kate has a canny ability to weed out any hidden pain points your online business has like page speed, crawlability, or undesirable linking issues that once fixed reveal massive conversion boosts! Simultaneously her eye for content leads to results that bump both page quality and domain authority upwards to the sky – for decades Kate has been bringing her expertise to clients across the UK and North America, we are proud to have her expertise here.

Karen McDonnell

Karen McDonell

Paid Ads Expert

Karen has had a passion for staying on the cutting edge of all things search for decades. She’s a highly experienced Internet Marketer who specializes in the management of paid advertising campaigns. This allows her to see your marketing plan in its entirety to ensure your paid ads compliment your existing marketing plan in a way that most PPC experts can’t Karen is methodical in her execution of setup, tracking and delivering results for our paid advertising clients. She keeps a constant flow of communication with clients to ensure they are informed and have the option to actively participate in all aspects of their paid campaign strategy. With Karen you can be sure you will never overpay for your leads or sales again, she delivers results to both the top line and bottom line for our clients and they love her for it! She has paid ad experience in everything from huge e-commerce websites to small law firms. See what Karen can do to improve your ad spend.

Doug Morneau

Functional (ERP) Enterprise Resource Planning Leader

Doug’s high energy no-nonsense approach may just be the missing ingredient your company needs to take your business to the next level. Doug is known among the biggest brands in the industry for his ability to provide solutions to their biggest front and backend challenges using technology-enabled, scalable systems and processes – all seasoned by his own 35 years of entrepreneurial experience. Doug’s critical thinking and agile approach brings a unique combination of tech stack expertise (including ERP – CRM – ESP) and marketing savvy to ensure the end goal of sales growth is functionally integrated into all technology systems and processes to achieve long term sustainable goals. A tactic and vendor-agnostic approach (not having a horse in the race) ensures you get the right solutions and recommendations for your unique needs without bias.